In the Context of IMC Strategy, What Is the Difference

Multiple Choice

In the context of IMC strategy, what is the difference between public relations and publicity?

A) Public relations deals with positive information; publicity deals with controlling negative information.
B) Publicity deals with many stakeholders; public relations deals only with customers.
C) Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
D) Publicity is more narrowly defined and focused on gaining media attention.
E) There is no difference between public relations and publicity.