The PTL Corporation Provides Long-Distance Telephone Services to Consumer and Business

Multiple Choice

The PTL Corporation provides long-distance telephone services to consumer and business markets. The company recently initiated a marketing strategy designed to promote customer knowledge and educate customers about the company and its products. The strategy is also designed to prospect for new customers. At what stage of the customer relationship development process does PTL find itself?

A) repeat purchase
B) community
C) awareness
D) advocacy
E) client