Based on the Following Description, Place the Strategy of Granite

Essay

Based on the following description, place the strategy of Granite Rock Company into a theoretical context and explain its approach in "textbook terms." We know that Granite Rock tracks its actual operations in at least 40 measurable ways, each plotted and posted on graphs and charts at every plant. They survey customers to rate themselves and competitors, and aim to outperform the group average by 33%. When they don't achieve their goal, they chart the actual daily operations, and are assured that their employees will see a negative and want to do something about it.