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In the Example Given at KTM Fahrrad GmbH, a Manufacturer

Question 58

Multiple Choice

In the example given at KTM Fahrrad GmbH, a manufacturer in off-road motorcycles, what style decision making did Stefan Pierer use when moving KTM into the street bike market?


A) Intuitive
B) High velocity escalation
C) Marketing research, comparable to the rational approach
D) Scientific management

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