Why Is Empathy the Focus of the Design Thinking Process

Multiple Choice

Why is Empathy the focus of the Design Thinking process?

A) Being empathetic will help the business bounce back from setbacks more quickly
B) Design Thinking is about understanding human needs and creating a human-centered design
C) It is necessary to understand consumers' passions in order to exploit their emotions
D) Empathy makes consumers more likely to disregard a company's past transgressions