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A Print Media Tycoon Built His Newspaper Empire by Going

Question 24

Multiple Choice

A print media tycoon built his newspaper empire by going from one to 500 newspapers, and along the way he leased crown forest land, bought pulp and paper companies that supplied his newsprint, and bought trucking companies to deliver his papers. Which of the following business models did he use?


A) a vertically integrated business model
B) a horizontally integrated business model
C) a multitiered business model
D) a cross-industry monopoly business model

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