Multiple Choice
Match the communication term with its definition.
-Perceptual distortion
A) They explain the significance of media messages to those who look to them for guidance.
B) Anything that distorts the reception of the message; can be either physical or semantic.
C) Media messages are seen as confusing and contradictory, thus no action is taken, even by the well informed.
D) People read or listen superficially,contributing their own inaccuracies to what they think they read or heard.
E) The "pictures in our heads," our perceptions of reality which can impede information flow.
F) If messages are emotionally upsetting, they will be altered or tuned out.
G) Individual interpretations of meaning and value to concepts and ideas.
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Match the communication term with its definition.<br>-Stereotypes<br>A)
Q15: Editorial decisions in the communication business are
Q16: Match the communication term with its definition.<br>-Gatekeepers<br>A)
Q17: Match the communication term with its definition.<br>-Noise<br>A)
Q18: For years, journalists have adhered to the
Q20: Canadian communication theorist Marshall McLuhan said "the
Q21: Match the communication term with its definition.<br>-Issue
Q22: Match the definition of the communication theory
Q23: One thing that makes writing and communicating
Q24: Match the communication term with its definition.<br>-Opinion