True/False
While the guidelines for effective print ads hold true for radio and television commercials, broadcast advertisements feature active and dynamic images, challenging the advertiser to make effective use of broadcasting's communication potential.
Correct Answer:
Verified
Correct Answer:
Verified
Q11: As with news reporting, there are legal
Q12: Consumer advertising can be of three types.
Q13: The basic principles of advertising copywriting match
Q14: To be effective in writing advertising copy
Q15: Public relations advertising takes on various forms
Q17: Humor is another effective for of advertising.
Q18: Despite the opportunities presented by Internet and
Q19: Internet advertising lies at the convergence of
Q20: What are the most popular types of
Q21: Advertising is an element of both marketing