Essay
What is a soft lead and why is it used in broadcast news copy?
Correct Answer:

Verified
Also called a ,warm-up lead,, it's a gra...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
Also called a ,warm-up lead,, it's a gra...
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Related Questions
Q15: In writing broadcast copy, eliminate the comma
Q16: One of the things that makes a
Q17: What are some words to avoid in
Q18: In broadcast copywriting, write as you speak:
Q19: Broadcast news copy, by its nature, is
Q21: Avoid editorializing in news copy. Just write
Q22: Choose the most important element of a
Q23: Times have changed: it's now acceptable to
Q24: Being able to scoop the newspaper is
Q25: What are transitions, and why are they