Folgers Launched a New Brand Initiative Called "Happy Mornings: the Revenge

Multiple Choice

Folgers launched a new brand initiative called "Happy Mornings: the Revenge of the Yellow People." Using STP, they changed their brand positioning as part of a strategy that

A) brings color to the brand reputation
B) addresses a new target group in terms that are relevant to their lifestyles
C) uses nostalgia for 1950's monster movies to remind Boomers to drink their brand
D) none of these statements explain what Folgers is doing with their new campaign