Multiple Choice
Which of the following is NOT a question the creative brief must answer?
A) Who/what is the competition?
B) Who are we talking to?
C) What consumer problem do we address?
D) What is the right creative approach to take?
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: Scenario 8-1<br>The Blanding Agency is an agency
Q2: As an agency creative you will spend
Q3: Preparing and executing breakthrough IMC campaigns is
Q4: The kinds of ads that win awards
Q5: Which of the following is something we
Q7: Executing a successful IMC campaign requires<br>A) A
Q8: Scenario 8-2<br>The Easy-Ride Bicycle Company manufactures three
Q9: Clients see creativity as<br>A) characteristic of unusually
Q10: Which of the following is(are) true of
Q11: One of John Sweeney's rules for what