Because an International Marketer Is Unlikely to Possess Specialized Expertise

Multiple Choice

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

A) using outside research services.
B) not doing any research at all.
C) assigning one person in the company this responsibility.
D) using the research conducted for one country and applying the results to all other countries of interest.