The Looser the Relationship Is Between the Marketer and Intermediaries

Multiple Choice

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:

A) the quicker products are taken to market.
B) the more chance of the relationship becoming tighter.
C) the more difficult for the marketer to have a final say in pricing and promotions.
D) the essentials of staffing pre-screening are required.