True/False
Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q42: What is the main concern about using
Q43: Sampling is not a form of sales
Q44: Which of the following is not one
Q45: When there is a unique market condition
Q46: Which country spends the most on advertising,
Q48: Which of the following is not a
Q49: Media vehicles that have target audiences in
Q50: Nothing is more essential to the planning
Q51: A major objective of media strategy, on
Q52: Advertising in global media is dominated by