Multiple Choice
An operational database contains:
A) transactions and interactions individuals have with a firm.
B) information about current customers and customers of the competition.
C) customer transactions and follows accounting principles.
D) information about current customers, former customers, and prospects.
Correct Answer:

Verified
Correct Answer:
Verified
Q150: Identify and describe the three primary types
Q151: In terms of generating leads for sales,
Q152: Consumers often ignore marketing information sent to
Q153: In purchasing a mailing list, a response
Q154: During the knowledge acquisition stage of the
Q156: The lifetime value of a customer is
Q157: If the salesperson is not sure if
Q158: Through lifetime value analysis, a company can
Q159: List the tasks associated with databased marketing.
Q160: Telemarketers, retail sales clerks, and new field