Many Times Demographic and Psychographic Information About Customers Is Not

Multiple Choice

Many times demographic and psychographic information about customers is not available through internal company records. In these situations:

A) the information can be purchased from external marketing research firms.
B) a company can offer customers an incentive to provide the necessary information.
C) the database can be appended with interaction and history information.
D) geocoding can be appended to each customer's record.