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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    The Process of Building Profiles of Customers from a Firm's
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The Process of Building Profiles of Customers from a Firm's

Question 115

Question 115

Multiple Choice

The process of building profiles of customers from a firm's database is:


A) data warehousing.
B) direct marketing.
C) location data tracking.
D) data mining.

Correct Answer:

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