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    Integrated Advertising Promotion Study Set 3
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Through Lifetime Value Analysis, a Company Can Build a Profile
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Through Lifetime Value Analysis, a Company Can Build a Profile

Question 158

Question 158

True/False

Through lifetime value analysis, a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.

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