A Database-Driven Marketing Program Starts with Assigning IDs and Passwords

Multiple Choice

A database-driven marketing program starts with assigning IDs and passwords to individual internet customers that:

A) allow them to access components of the company's website that are not available to those who are simply browsing the website.
B) engage cookies to record personal information from the customer's computer.
C) allow a firm to customize the products it sells to fit the profile of each customer.
D) permit a company to engage in an email marketing campaign.