True/False
Ariana moved to a new apartment. She soon received a letter from Bed, Bath, and Beyond containing a coupon for merchandise she may need in her new apartment. This is an example of data mining.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q171: To optimize permission marketing, firms must grant
Q172: During the knowledge acquisition stage of the
Q173: The process of searching a database for
Q174: The second step in the selling process,
Q175: In a sales presentation, which approach requires
Q177: In calculating lifetime value, the cost of
Q178: In terms of generating leads for personal
Q179: A database-driven marketing program starts with assigning
Q180: A sporting goods store could use customer
Q181: Successful database marketing emphasizes two things: identifying