True/False
A program designed to build long-term loyalty and bonds with customers through the use of a personal touch facilitated by technology is a customer relationship management program.
Correct Answer:
Verified
Correct Answer:
Verified
Q196: In handling objections during the sales call,
Q197: Geocoding is adding geographic codes to customer
Q198: For long-term success in permission marketing programs,
Q199: Data mining can be used for each
Q200: To optimize permission marketing programs, firms feature:<br>A)prizes
Q202: The number one reason consumers remain in
Q203: Customer relationship management programs are built on
Q204: In handling objections during the sales call,
Q205: Successful cataloging requires:<br>A)a companion website to facilitate
Q206: Describe geocoding, customer clusters, and location-data tracking.