Multiple Choice
Outbound direct response telemarketing is most successful when:
A) it is tied into a database and either customers or prospects are called.
B) calls are made from a compiled list.
C) individuals who have visited the company's website are called.
D) it is used for cross-selling.
Correct Answer:
Verified
Correct Answer:
Verified
Q159: List the tasks associated with databased marketing.
Q160: Telemarketers, retail sales clerks, and new field
Q161: Identify the various forms of direct response
Q162: Information about current customers, former customers, and
Q163: In purchasing a direct mailing list, a
Q165: If the salesperson has answered all of
Q166: With a frequency program, consumers are more
Q167: In a sales presentation, which approach uses
Q168: In determining lifetime value for individual customers,
Q169: The stimulus-response sales approach:<br>A)strives to discover a