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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    In a Sales Presentation, the ________ Approach Uses Specific Statements
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In a Sales Presentation, the ________ Approach Uses Specific Statements

Question 25

Question 25

Multiple Choice

In a sales presentation, the ________ approach uses specific statements, or stimuli, to elicit specific responses from customers.


A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Correct Answer:

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