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    Integrated Advertising Promotion Study Set 3
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    Exam 13: Public Relations and Sponsorship Programs
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    Cause-Related Marketing Is
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Cause-Related Marketing Is

Question 40

Question 40

Multiple Choice

Cause-related marketing is:


A) a type of internet intervention.
B) a program that ties marketing to a charity or non-profit organization.
C) the same thing as green marketing.
D) causing buyers to want to buy a product due to an effective cross-promotion.

Correct Answer:

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