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    Exam 13: Public Relations and Sponsorship Programs
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    When a Firm Supports a Specific Event, Such as a Local
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When a Firm Supports a Specific Event, Such as a Local

Question 7

Question 7

Multiple Choice

When a firm supports a specific event, such as a local youth baseball tournament, it is ________ marketing.


A) sponsorship
B) event
C) cause-related
D) tie-in

Correct Answer:

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