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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
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    In Choosing an Event to Sponsor, the Event Should Not
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In Choosing an Event to Sponsor, the Event Should Not

Question 32

Question 32

True/False

In choosing an event to sponsor, the event should not only meet the firm's objective, but it should also be a good match with the firm's customers, vendors, or employees.

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