Essay
Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP) provided with the phone. Eight sample customers have participated in the study and provided the following part-worths for each of the above attributes.
Suppose the overall utility (sum of part-worths) of the current favorite Greenbell smartphone is 100 for each consumer. What new product design will maximize the share of choice for the eight consumers in the sample?
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