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A Market Researcher Focuses on the Psychological Process, Including Thoughts

Question 104

Multiple Choice

A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize they have an unmet need. The human behavior that makes up the set of value-seeking activities that the researcher is examining is best described as _____.


A) marketing
B) consumer behavior
C) cognitive psychology
D) social interaction
E) consumption

Correct Answer:

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