Two Factors Should Be Considered When Trying to Understand How

Multiple Choice

Two factors should be considered when trying to understand how important serving customers well should be to any given organization. The first factor is the competitiveness of the marketing environment, and the second is the _____.

A) price charged for the product or service
B) income level of customers
C) social impact
D) dependency of the marketer on repeat business
E) objectives of the marketer