The Ritz-Carlton Hotel Has a Culture That Embodies the Importance

Multiple Choice

The Ritz-Carlton Hotel has a culture that embodies the importance of creating value for guests among all employees. One way this is implemented is giving the front desk employees the authority to correct a problem presented by a guest without having to have approval from a manager. Which type of orientation does his company embrace?

A) market orientation
B) product orientation
C) production orientation
D) sales orientation
E) outward orientation