Multiple Choice
Kyle purchased a Macbook Pro and an extended warranty. He also purchased one-on-one training to learn how to use the computer. This is an example of a(n) _____.
A) augmented product
B) complete product
C) extended product
D) total product
E) segmented product
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q52: Explain how perceptual maps are useful in
Q54: A planned way of doing something is
Q55: Things unique to a time or place
Q56: Sensitivity represents the degree to which a
Q59: Consumers play a role in the creation
Q60: Value is a personal assessment of the
Q62: A CRM system allows a firm to
Q63: Individual differences are characteristic traits of individuals,
Q75: Define market segmentation and explain how it
Q127: The core concept of consumer behavior is