What Do the X- and Y-Axes on a Perceptual Map

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

A) how competitors perform on the two most important attributes to consumers - price and quality
B) the ideal combination of attributes and the actual combination of attributes of all competitors in the market
C) dimensions used to separate competitors on a specific characteristic
D) growth rate of the market and market shares of each competitor
E) factors used to identify market segments