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    Exam 2: Value and the Consumer Behavior Value Framework
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    The Approximate Worth of a Customer to a Company in Economic
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The Approximate Worth of a Customer to a Company in Economic

Question 97

Question 97

Multiple Choice

The approximate worth of a customer to a company in economic terms is known as _____.


A) net present value (NPV)
B) customer lifetime value (CLV)
C) customer present value (CPV)
D) customer future value (CFV)
E) customer value (CV)

Correct Answer:

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