Customer Lifetime Value Is Equal to the Net Present Value

Multiple Choice

Customer lifetime value is equal to the net present value of the stream of profits over a customer's lifetime plus _____.

A) the costs associated with satisfying that customer
B) the costs associated with keeping that customer for more than 10 years
C) the retention rate for all customers
D) opportunity cost saved from having loyal customers
E) the worth attributed to the equity a good customer can bring