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    Exam 3: Consumer Learning Starts Here: Perception
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    _____ Is the Purposeful Allocation of Information Processing Capacity Toward
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_____ Is the Purposeful Allocation of Information Processing Capacity Toward

Question 16

Question 16

Multiple Choice

_____ is the purposeful allocation of information processing capacity toward developing an understanding of some stimulus.


A) Exposure
B) Comprehension
C) Sensation
D) Attention
E) Intention

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