Multiple Choice
Daysha was watching a movie when she noticed branded products being shown conspicuously, such as the main character driving a BMW and drinking a Coca-Cola. Later the character's Apple computer was delivered via UPS. These are all examples of _____.
A) subliminal persuasion
B) preattentive persuasion
C) intentional placement
D) product placement
E) affect referral
Correct Answer:

Verified
Correct Answer:
Verified
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