Advertisements That Feature Special Promotions, Such as Buy-One-Get-One-Free Offers, Represent

Multiple Choice

Advertisements that feature special promotions, such as buy-one-get-one-free offers, represent marketing examples of _____ because they essentially signal that a type of reward will occur if a behavior is performed.

A) discriminative stimuli
B) shapers
C) conditioners
D) alternators
E) differentiators