WARNING LABELS SCENARIO Cigarette Packages and Advertisements Have Included Warning Labels for Several

Multiple Choice

WARNING LABELS SCENARIO
Cigarette packages and advertisements have included warning labels for several years, but the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) signed into law in 2009 requires stronger and graphic health warnings to appear on cigarette packages by 2012. In 2011, the Food and Drug Administration proposed nine new textual warning statements that are much stronger than previous warning statements. The new warning statements include statements such as "Cigarettes are addictive," "Cigarettes cause cancer," and "Tobacco smoke may harm your children." These statements will be accompanied by color graphics depicting the negative health effects of smoking. Some of the proposed graphics include a picture of diseased lungs, a man smoking with smoke coming out of a hole in his throat, rotted teeth and mouth cancer, a mother blowing smoke in her baby's face, and dead and dying people. The Tobacco Control Act dictates the placement of these statements and graphics on packages and advertisements, taking up at least 50 percent of the front of the package and at least 20 percent of the advertisement.
-Refer to Warning Labels Scenario. One proposed graphic includes a picture of a set of human lungs but they are diseased, making it difficult to immediately determine that the picture is of a set of lungs. However, with a little effort most consumers will be able to discern that the graphic is a picture of diseased lungs because of the shape and the accompanying statement concerning cancer. With respect to categorization, which reaction does this best illustrate?

A) integration
B) contrast
C) selectivity
D) accommodation
E) instrumental learning