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A Print Advertisement for Nivea Skin Lotion Uses Pastel Colors

Question 123

Multiple Choice

A print advertisement for Nivea skin lotion uses pastel colors and script-type fonts to make it appear feminine. These tangible attributes of the ad that are sensed directly are examples of which characteristic of the message that influences comprehension?


A) figure-ground
B) discriminators
C) message source
D) congruity-incongruity
E) physical characteristics

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