Multiple Choice
A television commercial for a travel agency featuring a trip to Italy included Italian music in the background and showed diners in a restaurant with red and white checkered table cloths found in so many Italian restaurants. This is an example of which message characteristic that influences comprehension?
A) priming
B) simplicity
C) familiarity
D) stereotype
E) message congruity
Correct Answer:
Verified
Correct Answer:
Verified
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