Multiple Choice
A television commercial shows a car driving on a curvy road. The camera pans out to show the car zooming around the curves and then zooms in to show both the exterior and the interior of the car close up. In terms of message characteristics influencing comprehension, the car represents the _____ in the advertisement.
A) ground
B) focal point
C) figure
D) source
E) primary element
Correct Answer:

Verified
Correct Answer:
Verified
Q57: Create your associative network for a brand
Q71: All of the following are mental processes
Q72: Imperative knowledge refers to cognitive components that
Q73: Wanda is 2 years old and learned
Q74: Which of the following refers to cognitive
Q75: Thoughts that further support a message are
Q77: All of the following are characteristics of
Q78: Through which process do consumers reconstruct memory
Q79: Most accountants tend to be linear thinkers
Q80: A concept within a schema that is