The Miller Family Is Building a New House, So They

Multiple Choice

The Miller family is building a new house, so they have to get involved in decisions such as plumbing fixtures, flooring, and appliances. They don't really know much about these products and they don't care to know much about them. However, for these purchases they do get involved by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?

A) enduring involvement
B) non-emotional involvement
C) product involvement
D) situational involvement
E) moderate involvement