Multiple Choice
Disney tries to create a magical experience for guests visiting its parts and resorts. The company knows that positive emotions can become stored as part of the meaning visitors have for Disney, and the company wants consumers to come back again and again. Positive emotion that becomes stored as part of the meaning of Disney for consumers is called _____.
A) emotional contagion
B) schema-based affect
C) nostalgia
D) mood-congruent knowledge
E) emotional network
Correct Answer:
Verified
Correct Answer:
Verified
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