Dillard's, a Regional Department Store, Requires Sales Clerks to Put

Multiple Choice

Dillard's, a regional department store, requires sales clerks to put a yellow sticker that has a bar code on it when customers purchase products to minimize fraudulent exchanges by unethical consumers. However, sales clerks have overheard shoppers comment that they don't want to purchase an item that has one of those tags on it because they know it is an item that has been returned and put back on the sales floor. Consumers are uneasy about purchasing these items because they don't like the fact that other consumers previously touched them, which is a phenomenon referred to as _____.

A) product contamination
B) cognitive dissonance
C) buyer's remorse
D) emotional contagion
E) product rejection