Multiple Choice
Juan is a consumer researcher interested in understanding the complexity of each individual consumer. He focuses on the total person and the uniqueness of his or her psychological makeup instead of on individual traits or how they can be studied across multiple consumers. Which perspective is Juan embracing?
A) whole-person perspective
B) multifaceted perspective
C) nomothetic perspective
D) idiographic perspective
E) universal perspective
Correct Answer:
Verified
Correct Answer:
Verified
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