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    CB Study Set 3
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    Exam 6: Personality, Lifestyles, and the Self-Concept
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    Which Self-Concept Refers to How a Consumer Currently Perceives Him-
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Which Self-Concept Refers to How a Consumer Currently Perceives Him-

Question 55

Question 55

Multiple Choice

Which self-concept refers to how a consumer currently perceives him- or herself?


A) personal self
B) actual self
C) realistic self
D) social self
E) extended self

Correct Answer:

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