All of the Following Are Elements of the Attitude-Toward-The-Object (ATO)

Multiple Choice

All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.

A) a consumer's perception of what other people think they should do
B) beliefs about salient attributes that a consumer thinks the product should possess
C) strength of the belief that a certain brand has the feature
D) evaluation of the attribute
E) all of these choices are elements of the ATO model