Multiple Choice
According to social judgment theory, when a message is viewed as being congruent with the initial attitudinal position and the message is received favorably, _____ has occurred.
A) enculturation
B) contrast
C) insinuation
D) acculturation
E) assimilation
Correct Answer:

Verified
Correct Answer:
Verified
Q128: Which type of effect is said to
Q129: Using the attitude-toward-the-object (ATO) model, calculate your
Q130: Compare and contrast the four hierarchy of
Q131: Which of the following states that a
Q132: The ATO approach is known as a
Q134: According to the high-involvement hierarchy, beliefs about
Q135: According to the elaboration likelihood model (ELM),
Q136: Which term refers to specific attempts to
Q137: Explain the elements of source credibility and
Q138: The knowledge function of attitudes allows consumers