Multiple Choice
All of the following are true with respect to social judgment theory EXCEPT _____.
A) When an incoming message falls within the latitude of acceptance, assimilation occurs.
B) When the original attitude is positive, the latitude of rejection is large.
C) When the original attitude is held with much conviction, the latitude of acceptance is quite small and the latitude of rejection is large.
D) It is difficult to change a person's attitude when his or her attitude is very strong.
E) When an incoming message falls in the latitude of rejection, contrast occurs.
Correct Answer:

Verified
Correct Answer:
Verified
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