Multiple Choice
All of the following have been found to be true regarding humor appeals EXCEPT _____.
A) humor is most effective when it doesn't relate to the product being advertised
B) humorous ads can attract attention
C) humorous ads can create a positive mood
D) the overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement
E) the initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product
Correct Answer:
Verified
Correct Answer:
Verified
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